I've spent more than 20 years running customer operations across the US, the Caribbean, and Asia. I started as a frontline agent, went on to lead a 468-seat contact center, and most recently served as Chief Customer Experience & Digital Channels Officer at Ncell in Nepal.
SRX Advisory is how I bring that experience to other operators: redesigning customer journeys, putting AI where it earns its place, and fixing the processes behind them, working alongside your team until the new model runs on its own.

Outcomes from roles I held and engagements I led, with the organization named so you know where each came from.
Through conversational AI, workflow automation, and IVR redesign.
Reducing cost-to-serve at scale.
Through demand management and digital journey redesign.
Through voice-of-customer fixes, frontline coaching, and closed-loop execution.
By categorizing every call by intent and complexity, then fixing the IVR branch by branch.
With an escalation service management system and clearer ownership.
Advisory work with operators modernizing customer operations. A recent engagement with a regional operator rebuilt the CX operating model and measurement framework, and cut repeat contacts from 27.5% to 25.7% in one line of business and from 25.8% to 20.2% in another.
Led Customer Operations, CX, Digital Channels, and Sales with a $3M+ budget and board-level reporting. Lifted digital self-service share from 51% to 71% and grew mobile app monthly users from 700K to 1.4M.
Brought in to fix resolution performance and build operating infrastructure from scratch, including a company-wide performance management system and a new BPO function.
Led customer operations and CX across Jamaica, Trinidad, Barbados, and Bermuda, reporting to the CEO, with 300+ staff and 1.8M+ annual interactions in the Jamaica hub. Cut mobile churn from 3.5% to 1.2%.
Directed a 468-seat, 24/7 contact center. Raised CSAT from 94% to 98% and cut agent attrition from 68% to 38%.
Progressed from frontline agent to Contact Center Director, running multi-site operations with 300+ staff and 1M+ annual customer contacts across voice, chat, and email.
Customers rarely hate IVR or chatbots. They hate ones that weren't designed for them. I sort demand by intent and complexity, then track resolution, effort, and NPS branch by branch instead of as one blended number.
When the data isn't there, I don't wait for the reporting system to catch up. I build measurement into the process, get a directional answer fast, and refine it as the data matures.
Leading in Jamaica, Trinidad, and Nepal taught me that no leadership style is universal. I adapt to the team's culture and let trust build on their timeline.
MBA, Business Administration · University of Bridgeport
English (native) · Spanish (professional working)
Austin, Texas · working with operators across North America, the Caribbean, and Asia